Powermat, setting you free
Back in Fall of 2009 I helped Woods Witt Dealy & Sons bring digital life to a campaign for Powermat, a cool little device that charges your phone just by dropping it onto a mat. Early this year I was happy to be called back by the team for another campaign. Another incredible buy that extended to Gizmodo takeovers, rich media and custom placements and Hulu skins, and this time extending into creating a game to run on the iPhone as an interstitial ad.
Take a look at a few of the executions below.