BRIDES: Stoned & Dangerous
Brides spend a lot during their engagement, and not just on flowers and dresses. Cars, meals, trips, electronics… She’s putting money back into the economy all over the place. Yet advertising in Bridal magazines focuses mostly on their big day and not much else. Brides Magazine knows this better than anyone, and wanted to let advertisers know about the opportunities they’re missing.
But a powerpoint deck with bullets just won’t do. Not for this audience. Stoned & Dangerous is a trade-oriented site with a consumer-friendly shine, designed to draw in media folks by putting a soft sell on the hard facts. Pop your face on a bride’s body and dress your scene. Each category delivers a small fact about how much cash is being spent about it (85% of betrothed buy a new vehicle, for example). These facts are added in without slowing down the experience, keeping the pace of the application light and fast for the time-challenged audience.
Check out some screenshots after the jump or try it live!
EDIT: The New York Times also has a write-up of the piece as well!